What is Baidu Smart Mini-programs?
China is a huge mobile market, nearly four times the size of North America. At the end […]
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How Does Chinese Search Engine Baidu Compare to Google?
Following a scandal over medical services advertising in 2016, Baidu has been subject to strong criticism. A […]
Everything You Want to Know about WeChat Ads
WeChat was wary of allowing ads in its early stages, worried that it might harm user experience. […]
How to use Weibo in Your Chinese Marketing Strategy
Since its inception nearly ten years ago, Weibo has been a highly popular social media platform. With […]
Chinese Marketing Campaigns in 2018 that Led to Controversy (2)
“Wrong” political or territorial stance – Mercedes Benz Background Last February, a seemingly innocent post to Mercedes’ Instagram page […]
Chinese Marketing Campaigns in 2018 That Led to Controversy (1)
In 2018, several advertising campaigns led by global scale companies contained offensive material that enraged China, resulting […]
Where Will the Flood of Fake Engagement on Social Media Take Us?
Facing the rampant fraudulent manipulation of the engagement on the social platform and real goods purchasing in China, we started to think about this questions seriously.
Creative Ad Copy Incorporates Hit TV Show into Campaign
“A good show brings in an audience, and creative ads make them stay.” This saying was common […]
Uncovering The Mystery Of The Little Red Book App.
Western social media normally has very specific functionality. For instance, Whatsapp is a straightforward messenger, Facebook is […]
