Chinese Marketing Campaigns in 2018 that Led to Controversy (2)
“Wrong” political or territorial stance – Mercedes Benz Background Last February, a seemingly innocent post to Mercedes’ Instagram page […]
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Chinese Marketing Campaigns in 2018 That Led to Controversy (1)
In 2018, several advertising campaigns led by global scale companies contained offensive material that enraged China, resulting […]
Where Will the Flood of Fake Engagement on Social Media Take Us?
Facing the rampant fraudulent manipulation of the engagement on the social platform and real goods purchasing in China, we started to think about this questions seriously.
Creative Ad Copy Incorporates Hit TV Show into Campaign
“A good show brings in an audience, and creative ads make them stay.” This saying was common […]
Uncovering The Mystery Of The Little Red Book App.
Western social media normally has very specific functionality. For instance, Whatsapp is a straightforward messenger, Facebook is […]
Google Search in China
Whether Google will return to the Chinese market is no longer a taboo topic. Mr. Cai, CEO from a Chinese prestigious marketing agency openly talked about it.
What Can We Learn From A Hit Film Marketing Strategy
The Chinese dark comedy, “Dying to Survive”, released on July 5th, quickly became one of the highest […]
Marketing Challenges in China (Part 2)
Marketing challenges in China are not limited to language, localization and time issues. In the second part […]
Marketing Challenges in China (Part 1)
The internet and media are bursting with the news that China is the first-choice country for global […]
