2018 Weibo e-commerce whitepaper released
Weibo yesterday released the whitepaper report with regard to its e-commerce data analysis and the potential outlook in future. The report unveiled its close connection with B2C platforms (TMall and yMatou) and indicated the great power of KOLs (Key Opinion Leaders, or influencers) over people’s purchasing decision. U-Weibo plan was introduced in the report to demonstrate an ongoing deeply co-working between Alibaba and Weibo especially on data exchange and artificial intelligence development. Click here for the full version.