To cater for the growing demand for intra-city delivery of food, groceries and medicine, Alibaba is hoping to revamp the public perception of its courier fleet by rebranding Fengniao Delivery to Fengniao Logistics. The new business unit will be equipped with smart warehousing system, big data algorithm and advanced artificial intelligence technology. The service will be available in Ele.me, a food delivery app backed by Alibaba. Apart from that, lifestyle service provider Meituan and e-commerce giant JD are also aiming at the market.
