Alibaba is powering up the programmatic marketing
Posted On October 18, 2018
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Alimama, the digital marketing platform belongs to Alibaba, introduced its new AI marketing system on 17th, which is a combination of the newly developed programmatic buying channel and already existing Ads Express as well as Dimond Display. The new system will present ads sponsored by Taobao stores at different ends to the potentially targeted audience after users data was calculated by the intellectual algorithm.