Alibaba revised its core values on at the 20th anniversary to meet the changing age

Customer-first, teamwork, embrace change, integrity, passion, and commitment. In an attempt to be more adaptive the six values that have made Alibaba successful, are now undergoing a revamp because of pressure from the changing digital era. “Live seriously, work happily” are two of the items that have been topped to the existing ones. This also translates into an official response to Jack Ma’s earlier advocacy of living with a 996 work schedule, which he was strongly castigated. The new values are here for your click.