Recently, two Chinese classic brands – skincare leader, Maxam, and milk-based confectionary producer, White Rabbit, collaboratively launched their new limited product – a lipstick brimming with milk flavor and aroma. Its success was marked on e-commerce marketing – all stocks were sold out within 2 minutes after its initial kick-off on Tmall. Since the online B2C competition is growing more fierce, Chinese time-honored brands are striving to come up with novel marketing ideas to attract young e-commerce consumers.
