Baidu apologized for faking a message pretending as the missing girl’s father

Baidu is in the middle of another notorious scandal. It is being accused by the public of posting an unauthorized message from a missing nine-year-old girl’s father, saying “hoped for a reunion in the next life”, when her death had not even been confirmed. The message was published on its news aggregator platform, which is a major source of the company’s growth. The misconduct resulted in a backlash and Baidu has been widely castigated by outraged internet users about whether the now loss-making company’s unethical attempt at stealing the limelight by publishing this fabrication.