Baidu is attempting to resurrect its dying music business operation

Baidu was one of the leading companies that hooked into the entertainment industry by providing music streaming and downloading services, but also one of first batch of titans lagging behind the market amid a technological innovation wave prompted by latecomers, as well as the stringent rules protecting IP copyright. However, inspired by the upsurge of content business in China, Baidu is returning to the field, in both a renovated music app and joint productions of talent competition shows. Such initiatives, cited from Technode, are aimed to capture user attention amid declaration in its core business.