Baidu Waimai is transformed to be “a guidebook of food delivery industry”
Alibaba is certainly making some noise in the food delivery industry. Apart from the re-organization statement it issued on 12th in an attempt to straight compete with Meituan, it’s brand upgrading strategy of Baidu Waimai, which was bought from Baidu lnc. 14 months ago, demonstrates the ambition of producing a guidebook within the food delivery industry. Alibaba is aiming at building a selected version of the waimai leader, ele.me, on which only top 50% of its restaurants and stores can be listed.