It was reported last Friday that Bilibili is to buy in 347 million shares of Hong Kong-listed Huanxi Media at HK$1.48 per share, worth $66 million in total. The strategic investment entitles Bilibili to the exclusive broadcasting rights to Huanxi’s films and television series, which could further extend the streaming platform’s content pool with more mainstream entertainment offerings. Bilibili has long been known for its focus on anime, comic and game (ACG), however the tie-up with Huanxi may broaden that impression and bring up more users from the mass market.
