Bytedance’s ambition in search fuelled with wiki rebrand
Posted On April 22, 2020
The short video and news aggregator upstart Bytedance escalates the warfare with Baidu by invading the latter’s home turf – search engine. The company revamped and rebranded Hudong Baike to Toutiao Baike, which was the major rival to Baidu Wiki and a 15-year-old online encyclopaedia site. The new service will be mainly serving Toutiao Search, the search engine Bytedance rolled out last August.