China is reversing a trend and leading the innovative marketing field

Despite of its copycat reputation, China has reversed its image in recent years and is becoming an online marketing pioneer especially in the technology field. A growing number of global giants are adopting a live-streaming e-commerce business model, such as Amazon Live which features live-streamed video of streamers comprehensively showcasing products from 360 degrees by which to better convince the audience to place orders directly. Facebook launched its short video feature Lasso, aiming to compete with TikTok in terms of video social marketing.