China’s new brands are being favoured by investors
A series of local brands are on the rise in terms of capitalization. The three-year-old e-commerce-based cosmetic producer Perfect Diary reportedly received an investment worth of $140 million at a valuation of $4 billion. The Chinese liquor brand, Jiangxiaobai, popular among youngsters, completed a Series C fundraising in September. Miniso, an offline household product retail chain, filed for a New York listing last month. Domestic young brands have emerged over the past few years, mostly with their internet attributes, have been better at leveraging online marketing tactics than predecessors, in a way which helps them quickly gain momentum amongst young users.