Data accredited to Taobao reported that in 2018, Chinese users spent 16 billion yuan online, buying “products designed for dummies” to make their lives easier leaving more time to relax, up by 70% on 2017. People living in coastal regions have a higher demand than those living inland, also it would seem that those who were born after 1980 and 1990 in Guangdong have the strongest desire for them. The top 10 most purchased products include daily commodities (chairs, toothbrushes, underwear, etc) to food (hotpot).
