Dolce & Gabbana lost its place in China to the marketing backlash end of last year

It’s been 8 months since the tumult of D&G’s controversial video trivializing Chinese culture, and it’s still struggling for a reputation recovery in China. The damage can be reflected from the year’s Asia’s Top 1000 Brands ranking – whose position fell from 360 to 500. A marketing specialist forecasts that it could take up to 3 years for the brand to utterly resurrect its Chinese business, however, whether the scandal actually affected its revenue in a general aspect is still not able to be seen.