Douyin is in collaboration with six picture companies to leverage massive user base
On April 19th, Douyin announced a strategic partnership with six Chinese film companies, including Wanda Media and Alibaba Pictures. The cooperation can be found in a spectrum of fields from movie-related short video challenges to soundtrack copyright shares. The cooperation is viewed positively, by insiders, as a win-win deal between traditional media and an emerging channel, working towards the promotion among tech-savvy young users. According to the official data, more than 40 films will enjoy the benefits of the co-working project.