The long-awaited mini-program feature was finally rolled out in Douyin, which allows users to switch back and forth between applications seamlessly without the need to return to the homepage. At present, this new function is only applicable to several popular accounts on Douyin, and only a limited number of mini-programs are available within the app. Specialists consider the new launch will extend users’ time spent on Douyin and match the trend of content-driven marketing. The feature is currently only available in its Android app and not yet on iOS.
