COVID-19 pandemic erupted early in 2020 and the following lockdown carried out in China have definitely provided online education businesses a chance to thrive. Big players used to be reliant on ad-buy to acquire new users soon found acquisition costs halved compared to pre-pandemic levels whereas start-ups which see a profit rushed into the battlefield during the time. As students were allowed back to schools in May, competition however grew fierce again and advertising costs rose even higher – small companies were pushed out of the warfare and stranded due to soaring marketing costs. For more details, please dig in with TechNode.
