Ele.me partners with Bilibili on the joint membership promotion

Ele.me teamed up with Bilibili to promote their membership program, users who join which will be entitled to subscription privileges from both service providers. This campaign is targeting a niche group who adopted an indoorsy lifestyle and have an extreme preference for ACG (anime, comics, and games) video streaming. The shared membership costs less than buying separate subscriptions from platforms individually, priced at RMB 25 ($3.63).