‘Data brushing’ or ‘click farming’ is not a new idea in the e-commerce sector, but we are surprised that it has adapted itself so quickly to the emerging livestreams. When handling livestreaming promotion events, media operations firms have a tendency to resort to technology inflating views, engagements and sales to spur buzz, instead of doing effective jobs such as advertising the campaign to draw attention from real customers. “This is the dark side of the booming industry known to all insiders”, says one who is familiar with such schemes.
