IKEA is dumping €2 billion in opening new shops in China
Posted On November 19, 2018
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IKEA will invest €5.8 billion in global real estate development including customer experience centers, creative apartment group, hotel chains and office buildings. Faced with the slowdown of revenue growth in China, IKEA determined to expand its market in China within tier 2 cities, such as Changsha and Xi’an, from where to explore the multi-channel retail model.