In 2022, E-Commerce Will Abandon GMV And Usher In The Era Of Retail

In 2022, the three Chinese E-commerce giants did not announce their final turnover, which shows that their growth has reached a bottleneck period. Recently, JD.com launched its “new department store strategy”, while Alibaba will be focused on its 1 billion annual active consumers. We can see that everyone is beginning to no longer continue following GMV. The trend of Internet E-commerce pursuing scale and ratio has faded, and the stage of instant retail is developing rapidly. This change covers a wider range, and has more diverse objects.