Incentives unmasked for Little Red Book’s launch of “brand to partner” platform
Posted On January 15, 2019
Today we are recommending this post by Jing Daily, in which it unmasks some back-staged possible incentives which have motivated the Little Red Book to initiate “brand to partner platform”. Under the new regulation, paid posts published by KOLs will be tagged “adverts” to facilitate users to distinguish them from real products reviews. It’s clear and obvious that the intent by Red to create a benign atmosphere of content marketing by encouraging KOLs to be honest with their followers. Sponsors will also benefit from obtaining followers who are redirected by KOLs, and start intense engagement with them for further campaigns.