We talked about WeChat’s recent employment of the logistic tracking function, which aims to facilitating merchants tapping into the burgeoning WeChat mini-apps to fulfill order services with major Chinese logistics providers. However, the trial experience from WalktheChat didn’t turn out to be very satisfactory. Since the cooperating providers are limited to only a small fraction of the whole industry, along with the fact that 3rd party’s APIs in which tracking info attainable across platforms has already been around for a while, the potency of such installments weakened especially for big brands which have established multi-channel e-commerce business on mainland China. Dig out more details by reading from the link here.
