IPhone products are dropping in price on the e-commerce platform JD.com, where the greatest discount of an iPhone 8 is RMB 600, and an even steeper reduction for the iPhone Plus 8 of RMB 800. Since smartphones selling at a more affordable price are dominating the local market, it’s apparent that the price strategy applied by Apple is aiming at boosting sales. The technology giant, thriving by selling pricey gadgets to customers, recently lowered its sales forecast by a $5 billion in the fourth quarter, and blamed China’s staggering consumer power and escalating tension over Sino-US trade war for the poor performance. However, whether the price cuts can reverse the company’s business downturn is still in doubt.
