JD’s double 11 promotion aims to capture consumers from lower tier cities
Posted On October 16, 2019
JD.com released its group purchasing brand Jingxi on Tuesday, focusing its efforts on the lower-tier market. The new service is more or less a clone app of Pinduoduo, and the e-commerce giant is working closely with Tencent in launching viral marketing on WeChat and QQ, duplicating the advertising method testified efficient by Pinduoduo. However, the cost is considerably higher – the steep discounts and huge subsidies during the promotion can result in heavy financial burdens to companies.