JD’s mini-program is aiming to expand the business range
The e-commerce giant JD.com is embracing its new role of ‘a mini-program distributor’. First introduced by WeChat, the technology of mini-program has been widely recognized by markets with a great performance in the commercial sector, and now it’s become a must-have feature among mainstream mobile applications in China. Though being a latecomer in the game, JD’s strong stance on payment solution, logistics and courier services as well as its solidified strategic partnership with Tencent are advantages over others that can be leveraged in the field. The service will be covering several areas including grocery, travelling and dining.