To rival competitors which are leading the growing trend of content-driven e-commerce, the Tencent backed Kuaishou recently launched Kuaishou Store, featuring the prominent merchandise experience watching short videos, which is to be integrated into its latest version together with some 3rd party’s purchasing options. Benefiting from the solid user base in rural areas, Kuaishou is seen as a great opportunity to explore goodies, such as cultural handcrafted products, that are deeply “buried” in the countryside where normal e-commerce platforms find it difficult to reach.
