Little Red Book’s Brand Partner Project entitles influencers to tap into marketing analysis

To better leverage the influencers pool, Little Red Book, known as Xiaohongshu in Chinese, the KOL (Key Opinion Leader)-driven social plus e-commerce platform, recently launched the “Brand Partner Project”, aiming at bridging retail brands, or agencies, to influencers with marketing potentials. Valuable analytical statistics, such as traffic, transactions and info of followers, will be accessible by influencers from a tailor-made interface, with which they can watch the real-time data for any ongoing campaigns. So far, only influencers boasting 1,000 page views over the past 30 days are qualified to register as the brand partner. Given the amount of commission that Xiaohongshu is taking from each transaction, there should not be any doubt about its commercially facilitated approach.