Companies begin to shift their competition toward the online platform. According to internal data from Tencent, during the 2020 Spring Festival, Tencent News ’DAU was more than 1.3 times that of weekdays. The daily active users of Tencent’s point-of-sale products increased by more than 20% from January; the number of large-screen OTT (over the top) media service broadcasts increased by 41% year-on-year. Whether in entertainment, information, social or service scenarios, consumer behaviour is highly online and online and offline integrated. (Aspada)
