Luckin introduced tea drinking to the menu keeping abreast with Starbucks
Tea or coffee? Besides jet cabins, the question can now be asked by Luckin staff as well. Recently, the chain café which is known for its successful fission marketing approach made a decision to follow Starbucks, joining the force of bringing tea-based beverage to the traditional coffee culture. The move was translated into a business expansion in search of new markets to entertain young users. However, it’s going to take some time to tell whether “mixed drink campaigns” launched by coffee service providers will outperform those emerging but popular local milk tea and fruit drink brands.