Luckin will continue its discount-driven marketing
Posted On December 25, 2018
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The Chinese coffee startup, Luckin, seen as a rival to Starbucks, confirmed its continuous subsidiaries campaigns in the coming year, even facing a net loss of RMB 857 million, which is considered to be “in line with the forecast by the management team,” since subsidies play a key role in the company’s plan to seize the Chinese market.