Confident in the consumption potential and profit outlook of the coffee industry, Luckin is maintaing its rate of expansion, aiming to be the largest coffee chain in China by the number of cups sold and also outlets by the end of 2019. Though being criticized for making a huge loss of RMB 800 million, Luckin is planning to open 2,500 new shops in the new year and, empowered by continuous rounds of fundings, subsidies will be retained as its core marketing strategy.
