Confronted with successive losses and a not too promising outlook in the smartphone business, Meitu, China’s most popular selfie touch-up app maker, is partnering with Xiaomi on hardware development, in order to survive, and transforming the camera app into a social networking platform, namely a Chinese answer to Instagram. The makeover is to boost advertising revenue which has been capped by the limited adverts positions, while social feeds displaying mode gives a much greater chance to promote ads in various forms.
