Meituan simplifies the name, Dianping lost its presence
Posted On September 15, 2020
0
Equality came along with the merger between the two Chinese local lifestyle service giants Meituan and Dianping in 2015, which was reflected in their integrated name, Meituan Dianping. However the company has recently shortened the name to Meituan, according to a filing on Sept. 11, signalling one has grown in an absolute power over the other. Similarly, Baidu Waimai, another competitive food delivery rival back in the day owned by search engine Baidu, lost its brand presence to Alibaba-backed Eleme, after a round of market consolidation.