MI in cooperation with Meitu to develop the selfie-focused phone

MI is targeting the female audience, attempting to expand their market share while faced with fierce competition in the mobile phone market. The cooperation with Meitu, a Chinese selfie application and phone maker, will provide MI with a-30-year exclusive access to selfie hardware and software technologies, with which to increase the enjoyment of the selfie photoing experience. Meitu will financially benefit from the profit sharing and service data of male users.