NBA to partner ByteDance in a global video marketing collaboration
superman
Posted On November 28, 2018
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Since the 27th the global scale partnership between NBA and ByteDance has grown into a long-term project. Short videos, including game and behind-the-scenes clips, pictures and updated news authorized by NBA will be available on Douyin (or TikTok). Besides this, they are hand in hand exploring AI-driven recommendation algorithmic potential to enhance their users viewing experience.
