Nintendo’s game, titled Animal Crossing is gaining nationwide popularity during the mandated lockdown to prevent the spread of COVID-19 and has acquired a huge number of new users who are confined to home and wish to divert their stressful lives into a virtual world. The UK based leading luxury fashion e-commerce platform Net-A-Porter, which is watching the expansion in the Chinese market, has become the first to sell in-game fashion decorations to avatars in China – it collaborates with Chinese designers to devise virtual skins from their spring/summer collections, which all can be found in the real world and sold via Tmall.
