Netease Cloud Music to grow from a ‘depression platform’ to a ‘healing center’
Boasting over 800 million registered users as of April 2020, Netease Cloud Music is one of the largest music streaming platforms in China, while its comment section, which allows users to share their associated feelings under each song, is thought to be the strongest feature that emotionally attaches users. However the tone of it, mostly sad, sorrow and negative, accompanying personal pain, have attracted a backlash against the platform, criticising its deviation from the music itself. The company’s launch of ‘cloud healing center’, which consists of ‘cloud police’ that help moderate attacking and fabricating comments and mental health counselling, is the platform’s active countermeasure to reverse its ‘depression’ image. For more details please follow the link and dig in.