Nio’s livestreaming debut on Taobao secured 320 pre-orders
Posted On May 19, 2020
Nio is the first Chinese EV maker that tried out the livestreaming sales during the epidemic. On Sunday night, its founder and CEO William Li, teamed up with a veteran host and TV personality Wang Han, put on a 40-minute session livestreaming show that attracted more than 20 million viewers through a webcast on Taobao. The company announced on Monday that it received a total of 320 non-refundable deposits, amounting to RMB 128 million ($18 million), as well as 5,300 slots of test driving, priced at RMB 1.