The cooperation between Starbucks and Alibaba offers users a new way to order and pick up their food and beverages – using the platform Starbucks Now features in a range of Alibaba’s apps, including Taobao and Alipay, which was once only available on Starbucks’ self-owned mobile app. Such co-work provides an opportunity to cross reach far-ranging potential customers, tapping into the resurging consumption power followed the COVID-19 pandemic in China.
