The Double 12 e-commerce carnival was initially created for a quick sell-off of excessive stock reservation left from double 11 campaigns, but it has witnessed some new chances for offline consumption – food delivery and restaurants. Alibaba backed food delivery mobile app, Ele.me, was found 12% up in the size of order compared to that of Double 11, and 8 million food orders were placed on Koubei, another local lifestyle and service app which is owned by Alibaba.
