Peppa Pig’s parent company suing Alibaba for copyright infringement
Peppa pig’s mother company ENTERTAINMENT ONE UK LTD is suing Alibaba Advertising LTD for trademark abusing. This is not their first time of putting infringers in courts. Over the past 3 months, ENTERTAINMENT ONE UK LTD has sued 34 counterparts and attended 30 hearings. According to their statement, the loss caused by infringements amounted to millions of dollars simply in China. Read more in Chinese.