Today I am recommending an article from TechNode, which elaborates on the marketing approach as well as the staggering growth of Pinduoduo, and its solid but strange relationship with Tencent. There is no doubt that Pinduoduo’s success was greatly pushed by, and is still drastically relying on, WeChat’s user-to-user spreading. However, the social giant was never satisfied with reaping profits from simple collaborations with e-commerce partners, either JD or Pinduoduo, and has always made attempts to dive into the online shopping sector which it has been eyeing for decades.
