“Poverty alleviation” seems the latest tech giants’ marketing angle. Following Kuaishou and JD.com, the social e-commerce leading platform Pinduoduo unveiled an anti-poverty program which will be launched to assist poverty-stricken regions in Yunnan. Encouraged by the government, Pinduoduo is expected by officials to lead the digital transformation of the local agricultural industry, “retaining profits and talents to the area.”
