Recommend reading: Will Douyin be a substitute for WeChat when marketing luxury brands

The staggering popularity of Douyin cannot be ignored, not just by the norms, but also by luxury brands. Today we are recommending an in-depth observer editorial from Jing Daily, discussing whether Douyin will overtake WeChat to be the next top option in terms of online marketing and branding, especially with regards to the luxury markets. Taking as examples Christian Dior and Louis Vuitton, Jing Daily examined the two case studies in a comprehensive way, citing professional insiders views on demographic match and mismatch between the audiences and clients, and predicting the outlook for Douyin’s money squandering, ongoing e-commerce integration.