Recommended reading: China prefers offline shopping during the CNY holiday

As the Chinese New Year is approaching, many of our e-commerce clients posed a question – will people still buy online and shall we scale down campaigns accordingly? Here we would like to recommend you an article by TechNode depicting the preferred purchasing behavior of Chinese people, and, in summary, the answer is that they do enjoy more to shop in brick and mortar stores. Apart from that, the author provides an analysis with regard to family dining and possible entertainment, from which I hope you could develop a comprehensive outlook on this prime traditional festival adored by Chinese people.