RED is cracking down on fraudulent reviews with potential to affect users’ experience

The social e-commerce platform Xiaohongshu, also known as RED, is clamping down on fake comments with regard to recommending products. Late last year, RED restricted the paid post frequency to one in five at most, and urged influencers to tag “promotion” on advertising blogs in a way to differentiate them from real product reviews. It has also introduced anti-fraud team to work on machine learning as well as human activities to detect rule-breaking.