Conglomerate Richemont, whose portfolio includes luxury brands such as Cartier and Montblanc, is dedicated to working together with Alibaba’s Anti-Counterfeiting Alliance in order to fight against intellectual property theft, especially counterfeit products, both online and offline. AACA is an organization led by Alibaba, aiming to establish industry best practices for IP protection by creating effective collaboration among brands, platforms, and law enforcement. To date, there are 115 bodies listed as AACA’s partners, which all see the IP infringement in China a major concern.
