By the end of 2018, 80% of China’s internet users have engaged with short video apps, whose promising number even outperformed that of online payment tools.
They also accounted for 36% of all time spent on entertainment apps in the first quarter of 2019, up from 22% in 2018 year-on-year.
Combined average daily active users (DAUs) of short video apps rose 8% in the past six months.
The younger generation is prone to trust influencers’ recommendations in videos, and they hardly ever compare prices between platforms or vendors when placing orders, which facilitates the monetization process for certain campaigns.
Short video apps have gained momentum sinking to users from lower tier cities, especially those who are under 24.
Data cited from TechNode.
